Streaming services are vying to create the least annoying ad experience ...Middle East

Quartz - Economy
Streaming services are vying to create the least annoying ad experience
source : Quartz ( Middle East ) () 16
When NBCUniversal’s streaming service, Peacock, launched last year, the company bragged that it featured the “lightest ad load in the industry,” at only five minutes of advertisements per hour of content (or less). That was a huge improvement over regular TV, which airs about 12 minutes of commercials every hour. Now WarnerMedia, which has a new streaming service of its own in HBO Max, is saying it sees Peacock’s five minutes of ads and respects it—but it’s going down to four.WarnerMedia showed off its upcoming ad-supported version of HBO Max at last week’s TV upfronts, the annual meeting in which networks make their pitches to potential advertisers. Though the company’s presentation was ov

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