Facebook is trying to emulate China’s e-commerce model ...Middle East

Quartz - Economy
Facebook is trying to emulate China’s e-commerce model
Facebook is trying to hook users on livestream shopping.The social-media platform today announced the launch of Live Shopping Fridays, where on each Friday for three months well-known companies in beauty and fashion will host live shopping events. On their Facebook brand pages or in the Shop tab on Facebook’s app, companies including Sephora, Abercrombie & Fitch, Bobbi Brown, and Clinique will stream live to viewers, entertaining them, talking trends, and demonstrating products. Interested shoppers will be able to comment and ask questions in real time, as well as make purchases by tapping on the products and checking out without having to leave Facebook.It’s an idea similar to television

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