Can a streetwear designer save J.Crew? ...Middle East

Quartz - Economy
Can a streetwear designer save J.Crew?
source : Quartz ( Middle East ) () 10
Brendon Babenzien may not be a household name, but he’s well-known within men’s fashion. After a 14-year career as design director of Supreme, during which he helped make the streetwear company one of fashion’s most influential names, he left in 2015 to relaunch his own clothing line, Noah, with his wife, Estelle Bailey-Babenzien. The line has developed its own loyal customer base, and today sells at retailers such as Ssense and Dover Street Market.Now he’s got a new job. J.Crew has announced Babenzien as its men’s creative director.It marks J.Crew’s latest move to update and revive its business, which has never quite recaptured the success of its mid-2000s heyday and underwent restructuring

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