Google holds the keys to web privacy in Africa and Asia ...Middle East

Quartz - Economy
Google holds the keys to web privacy in Africa and Asia
source : Quartz ( Middle East ) () 22
Internet users have been racking up privacy wins thanks to seismic changes in the digital ad industry. This week, Apple rolled out an update to its ID for Advertisers (IDFA) that’s expected to sharply curtail ad tracking on iOS devices. Meanwhile, Google Chrome is preparing to deliver a death blow to third-party cookies, which help advertisers track people who browse the web on laptops and desktop computers.Both changes promise to give consumers more control over which companies collect their data for advertising purposes. Yet neither one of them will protect the privacy of the hundreds of millions of people who access the web via Android smartphones, which don’t rely on cookies or IDFA to t

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