How to move company purpose beyond empty platitudes ...Middle East

Quartz - Economy
How to move company purpose beyond empty platitudes
source : Quartz ( Middle East ) () 7
If you haven’t heard, companies care about purpose these days. They’re creating new roles like “chief purpose officer” (a whopping 650,000-plus results if you search LinkedIn for people with that title). Consultancies like mine, SYLVAIN, are taking on more and more projects helping brands craft their purpose. There is a seemingly no end to the supply of articles, conferences, books, and podcasts about corporate purpose, which is touted as the central pillar of success in 21st-century business. And 70% of Gen-Z and millennials believe a brand should have a purpose they personally believe in.Welcome to the “Purpose Industrial Complex,” a web of strategic relationships between companies, consul

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