Qatar 2022 organisers use behavioural science to divert waste from landfill ...Qatar

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Qatar 2022 organisers use behavioural science to divert waste from landfill
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With under two years to go until Qatar hosts the FIFA World Cup, and with a strong commitment to minimise waste to landfill as part of the FIFA World Cup Qatar 2022 Sustainability Strategy, tournament organisers are leading the way in the use of behavioural interventions to encourage recycling and reduce littering. Most recently, the FIFA World Cup Qatar 2022 LLC (Q22) enlisted the help of B4Development Foundation (B4D), the region’s first behavioural insights unit, to design and implement a series of interventions at the FIFA Club World Cup Qatar 2020, which was held from February 4 to 11. The tournament included a number of breakthrough measures implemented to minimise waste to landfil

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