JLG pulls out of Bauma 2022 ...United Arab Emirates

Access equipment giant JLG has announced that it will not participate in Bauma 2022 owing to the effects of the Covid-19 pandemic, which is leading to the company building a “New Perspective” and reconsidering traditional marketing efforts. In a statement from the company, Karel Huijser, JLG’s general manager and vice president for the EMEAIR region, said: “The global pandemic inflicted a change in behaviour among our employees, our partners and our customers. Technology accelerated and improved virtual experiences. Online collaboration, engagement and sharing of information is allowing us to build a “New Perspective” and made us reconsider some of our more traditional marketing efforts. As

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Last updated : 18 April 2021 clock 12:45 PM

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JLG pulls out of Bauma 2022 ...United Arab Emirates

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