Tweets more likely to go viral if they’re negative, study finds ...News

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Tweets more likely to go viral if they’re negative, study finds
Using advanced language analysis techniques, researchers in Spain have found that Twitter posts with negative sentiments are more likely to go viral than their positive counterparts, once all external factors are controlled for. Researchers from the SINAI Department of Computer Science, CEATIC and Universidad de Jaen conducted an analysis of Twitter posts during the highly divisive Catalan independence referendum in Spain in 2017.  Virality has become a powerful and much sought-after phenomenon online, with many businesses and online personalities seeking to boost their influence or fortune by ‘going viral’ on social media. Virality is

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