The world’s biggest music companies are scrambling to sign African artists ...Middle East

Quartz - Economy
The world’s biggest music companies are scrambling to sign African artists
source : Quartz ( Middle East ) () 12
Fueled by a young population, great musical talent, and more streaming opportunities, Africa’s music industry is booming, and the world’s major record labels are taking notice.Universal Music Group and Warner Music Group, two of the world’s biggest record labels, have their sights on the continent. In the past few years, they have been signing top African artists, hiring personnel for their operations in the continent, and entering deals with local labels and music streaming companies as they strategically position themselves for a share of Africa’s growing music earnings.Just last month, Universal’s African division, Universal Music Africa, announced the signing of the South African Gospel

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