Could climate-conscious shoppers kill fast fashion? ...Middle East

Quartz - Economy
Could climate-conscious shoppers kill fast fashion?
source : Quartz ( Middle East ) () 12
With shoppers today worried about climate change and deeming it cool to care about the planet, fast fashion could find itself at risk.Chains like H&M, Zara, and Asos have been extraordinarily successful churning out huge volumes of low-cost clothing, but that model is also the crux of their environmental problems. Producing the growing volume of clothes sold globally each year consumes huge amounts of resources, pollutes waterways with dyes and chemicals, and emits large quantities of greenhouse gases.For now, shoppers continue to buy up cheap fashion, and many who say they want sustainable products still make purchase decisions based on price. But investment bank UBS believes a consumer ba

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