The age of transparency ...Middle East

Daily Sun - Cultural
The age of transparency
source : Daily Sun ( Middle East ) () 29
SUSTAINABLE clothing is evolving as a new generation of conscious consumers appear on the horizon. Millennials and Gen Z are well caught up with the dramatic paradigm shift in the global fashion and textile industry in response to the discourse of fast fashion’s impact on the environment and biodiversity.Their relentless demand for transparency and circularity from clean supply chains and agricultural practice to ethical working conditions and fair wages leaves no room for anonymity. However, engaging this new demographic of young and digitally savvy consumers and their demands means adapting to the milieu.This opportunity pushes brands, old and new to evolve and revise their brand commitmen

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