‘Hide the Pain Harold’ meme inadvertently used by Stockholm health authority to call elderly for Covid-19 vaccinations ...News

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‘Hide the Pain Harold’ meme inadvertently used by Stockholm health authority to call elderly for Covid-19 vaccinations
A popular internet meme in which a man seems to be smiling through suppressed pain was unwittingly deployed by a Swedish healthcare provider while encouraging elderly residents in Stockholm to come forward for their Covid-19 jabs. The capital’s health authority said it was unaware of the internet’s use of the ‘Hide the Pain Harold’ meme, which features an old man who is smiling but has sad-looking eyes. On Monday, the viral image, which is commonly used on social media to indicate hidden discomfort, was removed from the Covid injection booking section of Vardguiden’s website. It first appeared on Sunday as Stockholm invited people aged

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