Is Nike too cool to suffer in China? ...Middle East

Quartz - Economy
Is Nike too cool to suffer in China?
source : Quartz ( Middle East ) () 8
Could the love affair between Nike and China be in trouble?The US sneaker maker has worked for years to embed itself in China’s growing and valuable sports market. Through partnerships with Chinese athletics organizations and steady efforts to win over consumers, it has laid the groundwork for what it has long seen as a lucrative future in the country. Shoppers have reciprocated, buying up Nike products and elevating its Jordan sneakers to status symbols.But the relationship is now at risk. Nike is among the international companies contending with a backlash in China over a past statement distancing itself from ties to Xinjiang, where western researchers and officials say China is pressing U

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