Building a reading habit ...Middle East

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Building a reading habit
While Malaysia boasts a high literacy rate (just under 95%), sadly, the percentage of the population that counts reading as a regular pastime is relatively low, either due to a lack of interest or accessibility to adequate reading material.However, when Malaysians were confined to their homes due the ongoing pandemic, something strange happened, more people began turning to books to keep themselves or their children occupied. As bookstores were ordered to close during the movement control order (MCO) period, they had to purchase their books online. It was a fortuitous development for BookXcess in particular. The retailer saw sales on its website increase 15 fold, a rate that was maintained e

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