Fashion meets function ...Middle East

Daily Sun - Cultural
Fashion meets function
source : Daily Sun ( Middle East ) () 23
SOMEWHERE between the Japanese aesthetic concept of wabi-sabi, that appreciates the beauty of imperfection, and the famous hygge so dear to Scandinavians where cosy functionality meets minimalism, is the homegrown menswear brand, Placement.Founder Joshua Tan’s sartorial eye for Japanese simplicity and sleek Scandinavian fashion blends the two movements that share many similarities, including neutral tones, practical designs and most of all, comfort.“It is quite difficult to find independent clothing stores for men in Penang. We are known for our street food but when it comes to fashion, we have very few choices other than the handful of fast-fashion brands we know of, and so I thought why no

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