Consumer spending on ITC's Savlon, Nimyle to double in medium term ...Middle East

Business Standard - Economy

Consumer spending on Savlon and Nimyle, the two brands acquired by diversified conglomerate ITC Ltd in the health and hygiene segment, is expected to more than double to cross Rs 2,000 crore in the medium term, driven by product innovation, portfolio expansion and deeper market penetration. Post their acquisitions, both brands have registered a multi-fold growth under ITC's ownership and together have crossed Rs 1,000 crore in consumer spends, growing at over 20 per cent annually, according to industry experts. ITC bought Savlon from Johnson & Johnson in February 2015 and has scaled up the brand nearly nine-fold over the past decade, while Nimyle, from Kolkata-based Arpita Agro Products in June 2018, has grown eight-fold in around seven to eight years since its acquisition. "We expect the runway ahead to be just as exciting as the distance we've covered," ITC Divisional Chief Executive, Personal Care Products Business, Sameer Satpathy told PTI. He said acquisitions should be ...

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Last updated : 15 Nov 2026 clock 12:01 PM

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Consumer spending on ITC's Savlon, Nimyle to double in medium term ...Middle East

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