For 25 years, Tostitos Scoops have had one job: carry as much dip as possible from the bowl to your mouth. And for much of that time, fans have wondered why the chips never came in the brand’s most popular flavor.
That wait is almost over. PepsiCo announced on Nov. 12 that Tostitos Scoops Hint of Lime will start rolling out to retailers nationwide in late December, just in time for the NFL playoffs.
If the combination feels overdue, that’s because Hint of Lime is Tostitos’ most popular flavor, and Scoops are its most popular shape. Lime has even found its way into other corners of the brand. This year, Tostitos launched its first refrigerated guacamole, and it came with a Hint of Lime twist. Scoops got a flavored version once before, too, when Hint of Jalapeño joined the lineup back in 2008. Somehow, lime kept missing the bowl.
PepsiCo says fans finally forced the issue. “Our fans told us exactly what they wanted, and we listened,” said Denise Truelove, senior vice president of marketing at PepsiCo Foods U.S. This isn’t a limited-time tease, either. The flavor is permanently joining the Scoops lineup.
PepsiCo Foods
The engineering behind the chip is more serious than you might expect. When Frito-Lay launched Scoops in 2001, it called them the biggest innovation in the brand’s 20-year history. The company created a “form and fry” process that molds each chip into a tiny bowl before it hits the fryer, and claimed each one could hold an extra heaping teaspoon of dip.
Now that teaspoon of dip comes with a squeeze of citrus built in, which could mean fewer lime wedges to cut for the guac at your next playoff party. After 25 years, the lime has finally landed in the bowl.
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