The Recording Academy is upgrading the way it treats the 90 or so categories (out of 100 total) that are not presented on the live Grammy telecast. These categories are presented on what the academy calls the Premiere Ceremony, which has streamed live on the Grammys website in recent years. This year, for the first time, it will stream live exclusively on Disney+ Sunday, Feb. 7, at 2:30 p.m. ET / 11:30 a.m. PT.
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The Premiere Ceremony will be produced by Fulwell Entertainment for the first time. Fulwell Entertainment, headed by Ben Winston, has produced the live Grammy Awards telecast every year since 2021. In the past, the ceremony was produced in-house by academy executives.
“The Premiere Ceremony has always been one of the most celebratory moments of Grammy Sunday,” Harvey Mason Jr., Grammys CEO, said in a statement. “With the ceremony streaming on Disney+ for the first time, even more fans will get to be part of that celebration. To bring it to life for a new audience, we couldn’t ask for a better partner than Fulwell, and I’m confident they’ll bring the same magic they bring to the telecast year after year.”
Winston, who has personally won 13 Primetime Emmys since 2016, Eric Pankowski and Greg V. Fera will serve as executive producers of the Premiere Ceremony. Branden Chapman, Chantel Sausedo, Rex Supa and Ruby Marchand will serve as producers on behalf of the Recording Academy.
The Recording Academy is elevating its treatment of the vast majority of Grammy categories that are not presented on the live telecast in another way. This year, for the first time, it is announcing the nominees in all 100 categories on a livestream. In the past, it announced the nominees in about 18 categories — the six General Field categories and then a representative sampling of other categories. The remainder were simply listed in a press release. (The nominations announcement will stream on the Grammys website and its YouTube channel on Monday, Nov. 16, at 7:45 a.m. ET/4:45 a.m. PT.)
The Premiere Ceremony will again be held at the Peacock Theater at L.A. Live. The Grammy telecast will be held at the nearby Crypto.com Arena. After airing on CBS every year from 1973 to 2026, it will debut live across ABC, Disney+ and Hulu at 7 p.m. ET/4 p.m. PT. (That’s an hour earlier than in the past, to allow viewers on the East Coast to watch the entire show without having to stay up past midnight.) The telecast will be produced by Fulwell Entertainment for the seventh time, with Winston, Raj Kapoor and Jesse Collins serving as executive producers.
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