Days after hundreds gathered in Chicago for a joint effort to move the 110-ton Bean seven inches to the left, Coors Light joined in on the fun with a sly social media post referencing the viral push.
Coors Light shared a photo of a flyer that says “we need to move the mountains 7 inches to the left” above what appears to be Wilson Peak, the mountains featured on the company’s cans and packaging.
The flyer shared by the company with headquarters in Chicago advertises the “first push” will take place at 3:03 p.m. on Nov. 15, another nod to the oddly specific time set for the push of The Bean.
“We are literally moving mountains for you,” Coors Light said in the caption of the post.
comes after people made similar nods on social media the push that took place on Sunday in Chicago, advertising events to push The Gateway Arch in St. Louis and the Washington Square Arch in New York City.
Among the hundreds that attended Chicago’s viral push that took place at exactly 12:47 p.m. on Nov. 8 was West Chatham native Chance the Rapper.
Video of the event showed a large crowd gathered around The Bean — otherwise known as Cloud Gate — in Millennium Park that moved in sync after a countdown indicated it was time to push. Despite the bold effort, the steel bean remained unmoved.
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