The live music industry has adapted over the years due to inflation, artist’s wages and venue fees which have been footed to consumers. Live music has now turned into Ticketmaster wars and is largely inaccessible due to ticket pricing and cost of travel to venues in larger cities.
Major artists and venues near Tuscaloosa in Birmingham, Atlanta and Nashville are a long drive away from The University of Alabama, leaving students and locals with limited options.
“Being in a smaller area, I have to travel more often to see big acts,” said Kaylyn Bryant, a senior majoring in kinesiology. “It definitely decreases the ability for me to attend through things like money and ability to get away from campus because of class and exams.”
Tuscaloosa’s Mercedes-Benz Amphitheatre offers a larger local experience for live music. The amphitheatre is more accessible to college students because of its location and the University’s SGA partnership for student ticket pricing. However, tickets for locals can become highly inflated due to scalpers and service fees.
“Ticket prices for artists that haven’t toured in a while are pretty steep, which does limit how often I go especially if an artist does a residency more than four hours away,” said Lea Jones, a junior majoring in English.
For some students, attending live music events or concerts is no longer viewed as an accessible activity but as a luxury experience due to the expense of major ticket platforms.
Small local venues can offer a solution for high prices. In place of using ticket purchasing platforms such as Ticketmaster or SeatGeek, local venues and bars charge an entrance fee, known as cover, at the door.
“I was scared to charge a cover because I didn’t want people not to come see a band … we’ll do some that are a hard cover, but a lot will do a suggested cover, and we found that people who value music pay that livable wage,” said Bo Hicks, owner and manager at Druid City Brewing Company.
In tandem with the consumers’ small local venues have the challenge of inflation. Local venues tend to rely on cover, food purchases and drink sales to support the businesses, and provide compensation to artists.
“The suggested covers have helped mitigate that but yes, we mostly rely on support. I mean, once we get people in the door they might come, ‘Oh, you know, let’s go eat at Druid,’” Hicks said. “I think we get residual business that it’s hard to quantify from being a place that supports music and art.”
The live music industry is ever changing between inflation and price gouging. Druid City Brewing Company aims to provide a liveable wage to the artists and bands, challenging the changing economy of concerts through consistency.
“I look at music as a break even anyway, because I think it’s important for the community. I’m not looking to make money on it,” Hicks said. “I want to bring back that kind of community space feel.”
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