PepsiCo India expects steady festive snack sales driven by new launches ...Middle East

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PepsiCo India expects steady festive snack sales driven by new launches
source : Business Standard ( Middle East ) () 28
PepsiCo India expects its food business to match last year's festive growth momentum driven by new product rollouts and convenience-focused choices that match modern consumer habits, a top company official said on Tuesday. The company is expanding its portfolio across snacks, 'better-for-you' products and premium offerings to cater to diverse consumer preferences during the festive season, said Saakshi Verma Menon, Chief Marketing Officer Foods at PepsiCo India. "We expect PepsiCo Foods to deliver a growth trajectory similar to last year during the festive season, growing in line with the industry," Menon told PTI. The company has recently strengthened its ready-to-eat offerings on e-commerce platforms to make festive snacking more convenient. PepsiCo's product strategy in the food business is aimed at addressing evolving Indian taste preferences and different consumption occasions, with its research and development teams working on new offerings for the market. "Together with ou

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