83 Years Ago Today The Association Star, Who Broke America’s Elite Anti-Rock Bias Was Born ...Saudi Arabia

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83 Years Ago Today The Association Star, Who Broke America’s Elite Anti-Rock Bias Was Born

Russ Giguere turns 83 today. Giguere joined a folk-rock group called The Men in 1964, which grew out of Hootenanny Night at the Troubadour in West Hollywood. He was also working as a light and sound technician at the Ice House, where he coordinated hootenanny nights. Six members of that group formed The Association, and Giguere became an integral part of its sound for six years.

He sang lead on some of its biggest songs. He says the vocal on “Windy” was entirely his, and he asked newcomer Larry Ramos to co-sing the lead. He and Terry Kirkman shared the leads on “Cherish.” Three of the group’s songs made BMI’s list of the 100 most-played songs of the 20th century, with “Never My Love” at No. 2 and “Cherish” at No. 22, according to The Second Disc.

    The band’s real impact, Giguere says, was on the concert circuit. Asked in an interview with Harvey Kubernik whether the group helped open venues to rock acts, he said yes. Promoters were afraid to book rock ’n’ roll, he said, citing Chicago, and the band set a record previously held by The Kingston Trio. He credited manager Pat Colecchio and booking agent David Geffen with putting the group in places rock had never been.

    Bandmate Jim Yester said in a 2008 interview that the group “opened the door for other bands that previously never got booked.” The Second Disc says the Association brought a younger audience to venues like The Copa, The Cocoanut Grove, Ravinia and Tanglewood.

    The group also opened the 1967 Monterey Pop Festival, according to photographer Henry Diltz. At the Fillmore in San Francisco in 1966, Giguere recalled, the band walked on in suits among hippie acts, and the crowd set up rows of chairs in front.

    Not everyone calls them a rock band. Bernie Leadon of the Eagles said the group came out of the folk era and was more of a pop vocal group than a rock band. Giguere sees it differently, saying the group was everything, including rock ’n’ roll, blues, folk and harmonies.

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