Cosmetics by Kylie Jenner sounds familiar to all the beauty-product aficionados out there. And now, an entirely different brand by the 29-year-old businesswoman — and fifth most followed person in the world on Instagram — is gaining traction.
Jenner’s k2o hydration sticks launched at Target earlier this year and is now set to arrive at Walmart, Forbes reports, appearing in about 2,000 locations with coveted endcaps for enhanced display.
“It has some amazing skin benefits,” Jay Hunter, k2o’s CEO, told Forbes regarding their first product, the Advanced Skin Hydration Mix. “We’re moving toward the beauty-from-within category.”
K2o will be sold in the vitamin/pharmacy section of Walmart, the same place it’s displayed at Target, Forbes also noted on Thursday, October 13.
“It’s sort of where we like to be,” Hunter told the magazine. “It’s usually close to the active nutrition, where you see other hydration brands, green powders, protein shakes and kids vitamins.”
Per the caption of k2o’s recent Instagram post, “After 30 days of drinking k2o’s Advanced Skin Hydration Mix: 77% agreed their skin looks more hydrated, 72% agreed their skin’s glow and radiance improved, 73% agreed their skin looks healthier.” See below.
View this post on InstagramFans have since flooded the post’s comments section to show their love and support for the product. “Absolutely obsessed with Peach and Strawberry lychee, and my results! ?” wrote one Instagram user, while another person commented, “There’s def a noticeable difference when you use it daily! ?✨ love it so much.”
According to its packaging, k20 delivers clinically-backed collagen peptides, hyaluronic acid, and five key electrolytes in each packet. The product claims to boost skin hydration levels, increase skin elasticity, and reduce fine lines and wrinkles.
“Most hydration stops at the surface. K2o goes further by combining electrolytes with skincare actives. Because your skin deserves better,” according to the company’s website.
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