Gunna is now his own record label boss. The Atlanta rapper officially launched his SB The Label imprint in partnership with Atlantic Records on Friday (Oct. 9).
SB The Label’s roster includes emerging artists such as Casper Bluff, Dracc and Nechie, who teamed up with Gunna for “I Can’t Feel My Face” in 2025.
Related
Gunna Announces New Album ‘Splurge’: Here’s What He Said About the Release Date
All 11 of Gunna’s Projects Ranked
Gunna Confirms He’s Still Signed to Young Thug’s YSL Label: ‘No Paperwork Has Been Changed’
“SB The Label represents the beginning of a new chapter for me,” Gunna said in a statement. “It only felt right to start that chapter alongside my brothers Casper Bluff, Nechie, and Dracc, who are the first artists signed to the label. For me, this is about stepping into a new role, expanding what I can create, and building something that represents where I’m headed next.”
Atlantic Music Group CEO Elliot Grainge added: “It’s impossible to overstate Gunna’s influence on this generation of hip-hop and music as a whole. We’re grateful and honored that he’s chosen AMG as his partner to bring this endeavor to music fans.”
Gunna’s 2025 album, The Last Wun, was released via Young Thug’s YSL imprint and 300 Entertainment. It’s unclear if that will still be the case going forward. The “Drip Too Hard” rapper gave a vague answer regarding his label situation in a September interview with Forbes.
“I wouldn’t say apparently free. We in the works,” Gunna said. “There’s been a lot of talks of what’s being produced and who’s going to be behind me supporting it.”
In the same interview, Gunna unveiled plans for the title of his next album, Splurge. “I want to introduce that, which is Splurge,” he said without mentioning a release date. “This upper-echelon artist who’s gravitated to another level.”
The 33-year-old appeared to kick off the rollout of Splurge with “Pop It” on Friday (Oct. 9). Gunna released a lavish visual to accompany the single, which stars American tennis phenom Coco Gauff.
Gunna somehow returns one of Gauff’s blistering serves into the net to kick off the clip, which impresses the 22-year-old tennis star. But this isn’t your average tennis court, with a chandelier somehow hanging from above and instead of grass or clay, there’s a damask carpet design laid between the lines.
The scene switches to a beautiful cliffside mansion overlooking the ocean. Gunna pulls up to the opulent party in style, taking a chopper in with his love interest. He raps alongside a fleet of exotic sports cars and explores the estate.
When they head back to the tennis court to continue the Spike Jordan-helmed visual, Gunna accidentally smashes a volley from Gauff through a glass of wine held by a butler, which shatters into pieces.
Gunna’s most recent album, The Last Wun, debuted at No. 3 on the Billboard 200 in August 2025 with 80,000 total album-equivalent units earned, marking his seventh top 10 project.
Watch the “Pop It” video below.
Hence then, the article about gunna launches sb the label imprint releases pop it video with tennis star coco gauff a new chapter for me was published today ( ) and is available on billboard ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.
Read More Details
Finally We wish PressBee provided you with enough information of ( Gunna Launches SB The Label Imprint & Releases ‘Pop It’ Video With Tennis Star Coco Gauff: ‘A New Chapter for Me’ )
Also on site :
- Hotel workers from 6 major Chicago hotels go on strike as Chicago Marathon weekend begins
- New Avatar Animated Series About Teen Kuruk Ordered At Paramount+, Seven Havens Scores Double Renewal
- Screen Gems Shocker: Sony Brings in YouTube Exec Fede Goldenberg to Run Genre Label in Pivot to Digital Creators (Exclusive)