SPANX smooths, Olay sculpts, and now the two brands are teaming up in one box.
SPANX and Olay have launched their first collaboration, a limited-edition “Get Cheeky” bundle sold exclusively on Amazon. The pairing may seem unexpected, since one brand is best known for shapewear and the other for anti-aging skincare. But both companies say the partnership grew out of a shared focus on helping women feel confident.
“Both OLAY and SPANX have earned a trusted place in women’s daily routines,” Katie Weeks, senior vice president of marketing at SPANX, said in a press release announcing the collaboration. She called bringing the products together “a smart, natural fit.”
The bundle combines two of Olay’s firming products, its longtime bestseller Regenerist Micro-Sculpting Cream and the newer Regenerist Face & Neck Lifting Treatment, with SPANX’s Undie-tectable Lace Hi-Hipster. The underwear is designed with light compression and elastic-free edges to avoid visible panty lines, and it comes in red, nude or black. All three items arrive in a collectible box.
Gwynedd Davis, vice president of Olay North America, said the skincare brand has “long admired Spanx,” pointing to both companies’ focus on innovation and on products that help women feel comfortable in their own skin.
View this post on InstagramThe bundle launched on Oct. 2, just ahead of Amazon’s October Prime Day event, when it was discounted 30% to $77. *Prime Day has wrapped, but as of publication the bundle is still 30% off on Amazon, down from its regular $110 price, while supplies last.
The collaboration also brings together two brands with long histories. Sara Blakely founded SPANX in 2000, and Olay has been making skincare for more than 70 years. The name may be playful, but the idea behind it is simple: a routine that covers you from head to, well, cheeks.
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