Pakistan cricket has been going through a tough phase both on and off the field. Pakistan Cricket Board (PCB) has suffered a massive blow in the broadcasting market after the team ended the Asian Games 2026 with a silver medal in Japan on Saturday, October 4.
The biggest talking point is the huge difference between Pakistan and India. Pakistan’s entire 25-match package is valued at only around ₹12.25 crore when converted into Indian currency, while one international match in India is reportedly worth ₹67.75 crore. Earlier, Pakistan pacer announces retirement after Asian Games, begins new career.
PTV Sports has secured the domestic broadcasting rights for Pakistan’s 25 upcoming international matches at home for PKR 350 million, which is around ₹35 crore. PTV Sports was the only bidder in the tender process and secured the rights for 25 matches.
The package includes 5 Tests, 14 ODIs and 6 T20Is, with upcoming home assignments against Sri Lanka, England and Ireland also included. The Pakistan Cricket Board (PCB) had kept a reserve price of PKR 600 million, but PTV got the package for PKR 350 million.
This means the PCB settled for PKR 250 million less than its expected price. The deal has also highlighted the huge difference between the broadcasting markets of India and Pakistan. India’s per-match value is reportedly many times higher, while PCB has struggled to attract strong bidding interest amid the team’s recent poor performances.
? PAKISTAN’S POOR PERFORMANCE SHOWING ITS IMPACT. ? - PTV Sports won the broadcasting rights for Pakistan’s home series for 35 crore. - The reserve price was 60 crore, but due to Pakistan’s poor performances, nobody showed interest. (Saleem Khaliq) t.co/ceBRv32qDB
— Sheri. (@CallMeSheri1_) October 4, 2026Huge India-Pakistan broadcast difference
The financial difference becomes even more shocking when India’s broadcasting numbers are compared with Pakistan’s. The BCCI’s domestic bilateral rights deal for the 2023-28 cycle is worth ₹5,963 crore for 88 matches. That gives an average value of around ₹67.75 crore per match.
In comparison, Pakistan’s 25-match package is worth around ₹12.25 crore in Indian currency, giving an average of roughly ₹49 lakh per match. This means one international match in India is worth around ₹67.26 crore more than one match in Pakistan. Amid this, Hasan Nawaz's "I hate every Indian bowler" remarks resurface after Pakistan's Asian Games final loss.
The difference in the overall rights packages is also massive, with the Indian deal valued around ₹5,950 crore higher than Pakistan’s package. A single international match in India is therefore worth far more than Pakistan’s entire 25-match package on a per-match basis.
One IPL match worth more than Pakistan’s entire home rights package
The gap becomes even wider when it comes to the Indian Premier League (IPL). A single IPL match has a reported broadcasting value of around ₹118.02 crore. That is almost ten times the value of Pakistan’s complete 25-match home international package.
The comparison highlights the enormous commercial strength of Indian cricket. The BCCI and IPL have built a market where broadcasters are ready to pay huge amounts for Indian cricket, while Pakistan has struggled to attract even bidders for its international matches at home.
Notably, Pakistan is currently gearing up for a three-match T20I series against Sri Lanka at home, followed by a five-match ODI tri-series involving England and the Islanders this month. They will also play a two-match Test series in Rawalpindi and Lahore against Sri Lanka next month.
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