Snickers is getting into football season with another game-day ready collaboration.
About this time last year, the beloved Mars Inc. chocolate bar teamed up with Buffalo Bills quarterback Josh Allen for an exclusive, tailgate-worthy series of sauces that we honestly wish they would bring back. But that’s not happening this year, because as far as we know, Snickers is focused on making superstition the way (or whatever Stevie Wonder warned against).
Tapping into the love of both the sport and the upcoming Halloween season, today Snickers announced the return of its festive favorite Ghoulish Green bars, the debut of its first-ever Adidas cleat (yes, you read that right) inspired by that fan-favorite spooky season treat, and an extra-special giveaway that fans are bound to “go nuts” over.
Snickers Teams Up With Adidas for First-Ever Cleat and Limited-Edition Co-Branded Packaging
Starting with the most surprising feat, the ADIZERO ELECTRIC + II cleat (A.K.A. the Ghoulish Green Snickers-inspired athletic shoe) is the real deal ready to go on sale next week and not some AI gimmick.
According to the Sept. 29 press release, the first-ever design features a lightweight, synthetic and textile upper and a snug lace-up fit that adapts to your foot’s shape; thus providing comfort, support and security while keeping performance, speed and agility the priority, and still sporting a nod to the Snickers brand with a green insole and exclusive Snickers lace charm.
Related: New and ‘Xtreme’ Snickers Flavor ‘Looks Awesome,’ Fans Say
Snickers x Adidas ADIZERO ELECTRIC + II cleatSnickers
Which brings us to the candy bar itself, along with the return of the green Snickers, the collaboration also includes the debut of co-branded Snickers x Adidas bars.
Snickers x Adidas candy barSnickers
“Snickers has always found unexpected ways to satisfy fans on and off the field, and this partnership with Adidas brings that spirit to the football field like never before,” Maria Urista, Vice President of Chocolate Marketing, Mars Snacking, shared in a statement. “Creating our first-ever Snickers x Adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons.”
Snickers’ version of the ADIZERO ELECTRIC + II cleats won’t be on shelves at just any Adidas storefront. We’re told it will be available to U.S. fans as an online exclusive for $180 beginning October 10, in limited quantities.
As for the matching, Adidas x snickers branded bars, those are launching as part of a sweet and spooky giveaway. Fans can enter the online sweepstakes beginning today through October 13 to conjure up some exclusive SNICKERS x Adidas bars of their own.
And because this started with the love of sports, the collaboration is coming full circle with a special game day surprise from Adidas partner and Tennessee Titans wide receiver Carnell Tate on October 11—stay tuned!
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