Thirty-four years ago, Cindy Crawford turned a simple roadside Pepsi run into one of the most iconic moments of the ’90s, saying years later that she loved the ad because “it made people happy.” Fast-forward 26 years, and the ’90s supermodel made people smile again as she passed the torch—and Pepsi can—to her teenage son, Presley Gerber.
In the wake of Gerber’s death on Sept. 20 at the age of 27, the “Pepsi Generations” campaign hits differently now. What was once a clever new take on the 1992 spot is now a touching mother-son moment preserved in time.
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View this post on InstagramBack in 2018, Crawford explained that including Presley made the commercial feel particularly familial, adding the “next generation.” But she deliberately stopped short of recreating the original commercial exactly.
To grasp why the moment resonates so deeply, it helps to go back to where it all began.
The Pepsi Ad That Started It All
Crawford’s 1992 Pepsi commercial aired during Super Bowl XXVI and became one of the decade’s most recognizable ads.
In the spot, the supermodel pulls into a gas station in a red Lamborghini, steps out in a white tank top and denim cutoffs, and walks over to a vending machine for a Pepsi. Two young boys appear captivated by Crawford, only for the punchline to reveal they’re actually admiring the newly redesigned Pepsi can.
Crawford later recalled that she still revisited the commercial every January. “It was just one of those commercials that everyone loved, and it made people happy,” she told Time.
And Pepsi knew it had a good thing going, which is why the brand brought Crawford back 26 years later.
Presley Gerber Joined His Mom for a New Generation
As part of the “Pepsi Generations” campaign celebrating 120 years of Pepsi’s pop-culture history, the brand brought Crawford back for its Super Bowl LII spot, “This Is the Pepsi.” This time, her 18-year-old son joined her for a new take on the classic commercial.
The ad was explicitly built around the idea of generations, with Crawford and Presley becoming part of Pepsi’s larger journey through its own pop-culture history.
For Crawford, the experience was as much about being Gerber’s mother as being a supermodel. “We drove to work together, we shared a trailer, and just as a mom watching him perform, I was the proud stage mom standing by the monitor,” she recalled.
At the time, Gerber was already pursuing modeling. He had made his runway debut for Moschino at 16, telling Vogue before the show that he had enjoyed the fashion industry “a lot more than expected” and felt ready for the next step. The Pepsi ad thus captured him at the beginning of his own career, even as he stood beside a mother whose face had already become synonymous with the original commercial.
“To include now my next generation, Presley, just makes it that much more familial feeling,” Crawford said. “I hope it gives people that warm, fuzzy feeling.”
A Mother-Son Moment That Lives On
At 18, Gerber starred alongside his mother in a commercial that was deliberately about generations. The narrator, Jimmy Fallon, eventually introduced the pair with the line: “This is the Pepsi for this model, and his mom. Hi, Cindy. Show ’em how it’s done.”
What was once a clever Pepsi callback became something else entirely with time: a preserved moment of a mother and her teenage son, captured before either could know how much that footage would one day mean.
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