And just like that, Pillsbury is ready to breeze past fall and start counting down the days until Christmas.
It was only a few weeks ago that the iconic boxed cake and ready-made cookie dough brand unveiled an all-new way to enjoy the autumn flavors of pumpkin cake with its limited-edition Stuffed Cupcake Kits, and now, we’re told it’s giving two of its most beloved products an Elf makeover.
One of the two co-branded products is one fans have seen before, Pillsbury Elf Shape Sugar Cookie Dough, and the other is completely new this year, Pillsbury Elf Cinnamon Rolls with Maple Icing.
Pillsbury’s 2026 Winter Exclusives Include 2 Magical Elf-themed Offers—One New, One Returning
Pillsbury’s returning favorite takes its classic sugar cookie recipe and adds a dash of holiday magic with a Buddy the Elf-inspired print, while its new Elf Cinnamon Rolls with Maple Icing incorporates one of the iconic character’s favorite foods into one of the brand’s most popular product lines (remember the four big food groups for elves are candy, candy canes, candy corns, and [maple] syrup).
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Pillsbury Ready-to-Bake Elf Shape Sugar Cookie Dough: 20 pre-cut cookies topped with Buddy’s iconic hat, safe to enjoy raw or baked. Pillsbury Elf Cinnamon Rolls with Maple Icing: Eight soft, fluffy rolls with rich maple frosting, wrapped in cheerful Elf packaging. Pillsbury’s returning Elf Shape Sugar Cookie Dough (L) and new Cinnamon Rolls with Maple Icing (R).Pillsbury/General Mills
If you think the new cinnamon rolls sound delish, you’re one of many.
“SOLD!!” one Instagram user cheered about the new recipe.
“I wanna to add some maple glazed pecans into the rolls. Glaze some pecans then add into the rolls baking it,” a second suggested, “Then topped off with gooey maple pecan glaze.”
“Wow,” a third wrote before others chimed in, exclaiming, “OMG” and “OMG yes.”
“Maple icing on warm cinnamon rolls sounds like the coziest fall combo,” one more said. “We’d definitely try these.”
We’re told the two festive offers are expected to be available now, if not in the coming weeks, at grocery stores and major retailers nationwide—but only for a limited time (prices may vary).
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