Republicans spent more than $40 million to produce their unprecedented midterm convention—but even that enormous investment couldn’t convince the American public to tune in.
Donald Trump spoke at the Dallas event on Wednesday night for more than an hour and a half. Yet the latest Nielsen ratings data, obtained Friday by Mediaite, proves that pretty much no one was interested in the president’s headlining performance.
The speech pulled 2.5 million viewers on Fox News, one of the few networks that aired the spectacle. That’s actually a slight loss compared to Fox’s typical programming in the same time slot: Last month, Gutfeld attracted 2.51 million viewers per episode, suggesting that people who would have already been watching Fox might have actually tuned out Wednesday.
Newsmax, C-SPAN, and OAN also aired the entirety of Trump’s address. Their ratings numbers are not in yet, but it’s unlikely that they attracted more viewers than Fox News, which typically takes the vast majority of America’s conservative audience.
The president’s lackluster prime-time popularity might have been affected by the National Football League, which opened its season on Wednesday night with a game between the Seattle Seahawks and the New England Patriots. The ratings report from the season kickoff still hasn’t been made public, but if last season is any indication of the league’s potential audience, then it likely attracted the eyes of around 28 million viewers.
Nonetheless, Trump was convinced that his performance had outdone football itself.
“The Republican Midterm Convention last night, in Dallas, was a major, sold out hit, far bigger, better, and more important than anyone thought possible,” Trump wrote on Truth Social Thursday morning. “It was really something, streaming all over the place, and really big numbers, despite going up against the NFL. The overall numbers beat the NFL.
“The Arena, which was really nice, beat its own attendance records,” Trump continued. “The place was packed! There were thousands of people outside who couldn’t get in. Screens were provided. I guess people LOVE TRUMP POLITICS! I’ll be there again tonight to close out the show. Exciting ‘Stuff!’ MAKE AMERICA GREAT AGAIN!!!”
But the seats were not packed. In fact, days before the event began, Republicans began handing out tickets for free, though those ticketholders were not guaranteed admission. As a result, large swaths of the stadium—particularly in its upper levels—were empty.
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