Premios Juventud held its first European edition on Thursday (Sept. 3) at the Starlite Auditorium in Marbella, Spain. Quevedo, Farruko, Greeicy, La Oreja de Van Gogh, Elvis Crespo and Ana Mena were among the artists who performed during the gala.
The ceremony also recognized Antonio Banderas, Marc Anthony, Yandel and La Oreja de Van Gogh as Agents of Change. Among the winners were Shakira and Burna Boy for “Dai Dai,” which took home the OMG Collaboration Award, and Carín León and Alejandro Fernández for “Me Está Doliendo,” which I chose as my favorite track. Farruko, Juan Magán and DJ Rous kicked off the show with “Marbella Nights,” and Greeicy later joined Farruko and Steve Aoki to perform “Yapaque.”
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But while the performances and the awards ceremony took center stage during the broadcast, other parts of the evening unfolded on the red carpet, in the audience and behind the scenes, where there were reunions, conversations among artists, moments with fans and even people in the audience who ended up singing along to their colleagues’ songs.
The event had begun hours before the gala with the artists’ arrival on the red carpet, where, in addition to posing for the cameras and speaking with the media, some stopped to chat with fans. Conversations with Billboard Español also revealed details about new music, possible collaborations and the next steps for several of them.
In addition to those exchanges, there were encounters that took place off-camera, both before and during the ceremony. Here are five things you didn’t see on TV during the 2026 Premios Juventud.
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