Ryan Gosling produced Barbie. It made $1.44 billion for Warner Bros. Now Gosling and his producing partner, Jessie Henderson, are in early development on a live-action Flintstones movie at Warner Bros centered on a grown-up Bamm-Bamm Rubble. The toddler with a club and superhuman strength who could only say his own name is getting the full Hollywood treatment. No writer attached yet. No casting confirmed. But given that Gosling just played Ken and made Warner Bros the most money it’d ever made from a single film, the obvious question is: will he play Bamm-Bamm too?
So who exactly is Bamm-Bamm Rubble? The Flintstones debuted September 30, 1960 — 66 years ago — as a Hanna-Barbera animated series running six seasons on ABC. Bamm-Bamm was the Rubbles’ adopted son — a toddler with inexplicable superhuman strength who communicated almost entirely by swinging his wooden club and repeating his own name. Two words. That was it. He stayed a toddler for the entire original run.
Flintstones clip. 1965 #ThrowBack #OldCartoons #Flintstones #Nostalgia #ForYouPage
♬ original sound – Uncle ChiefThen, in the 1971 animated spinoff The Pebbles and Bamm-Bamm Show, he suddenly could speak in full sentences, attending Bedrock High School, fronting a band called the Bedrock Rockers, and dating Pebbles Flintstone. Nobody in Bedrock ever explained how that happened. He and Pebbles eventually married as adults in later animated installments. Gosling’s version will be the first time anyone’s told that story in live-action.
Here’s why Gosling makes perfect sense. During Barbie’s press campaign, he said he was drawn to Ken because the character had no identity outside of Barbie and he wanted to explore what that meant. Bamm-Bamm has the same issue. He’s defined entirely by his superhuman strength and his relationship to Pebbles. What does he become when he grows up and has to figure out who he actually is? Ken wasn’t the lead of the Barbie movie. He was the breakout. Bamm-Bamm wasn’t the lead of The Flintstones. He’s the fan favorite. The template’s identical.
Yabba Dabba Do It Again
The previous live-action Flintstones films offer useful context. The 1994 film starred John Goodman as Fred, Rick Moranis as Barney, Elizabeth Perkins as Wilma, and Rosie O’Donnell as Betty. Financially successful. Critically dismissed. The 2000 prequel Viva Rock Vegas rebooted the cast with Mark Addy, Stephen Baldwin, Kristen Johnston, and Jane Krakowski. It grossed $59.5 million. Critics hated it. Both films combined: $401 million. Gosling’s Barbie: $1.44 billion. That’s more than three times both Flintstones films combined. The math explains why Warner Bros said yes.
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The Barbie lesson was simple: take the IP seriously. Trust that adults who grew up with these characters want to see them treated with real creative ambition. The Flintstones has never received that treatment in live-action. Gosling proved with Ken that he can find the emotional core of an absurd premise and make audiences care. That’s exactly what the Bamm-Bamm project needs. His current slate only adds to the intrigue — Star Wars: Starfighter with Shawn Levy, Ghost Rider for Marvel in 2028, Barbie sequel in development. He’s adding Bedrock to an already extraordinary list.
The last live-action Flintstones movie was 26 years ago. The next one’s being produced by the man whose last Warner Bros film made $1.44 billion. The man who made Ken cool is heading to Bedrock.
Yabba Dabba Do, indeed.
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