The news that Nashville and Heroes star Hayden Panettiere died on Aug. 16 at just 36 years old has continued to shock and devastate fans, co-stars and many others who knew and loved her. This grief has turned into action for some, however, as the star’s passing has renewed frustrations with—and, in some cases, outright outrage over—a story about the late actress’s former partnership with cosmetics brand Neutrogena.
In the days following her death, a clip of Panettiere discussing her Neutrogena partnership on the Jay Shetty podcast began making the rounds online. In it, she says, “Neutrogena I was with for 10 years, and, I mean, they have morals clauses, which had a huge impact in my life because I was a teenager, and I had all the paparazzi around me catching all of these gory moments. Like, every moment, every cigarette that I smoked or bad outfit or, oh, she’s looking chunky in a bathing suit…I went through all of that, you know?”
She continued, “[Neutrogena] caught absolutely everything, and of all the things that they would fire me over, this was the last thing that I thought they would ever fire me over. And when I actually went out onto stage, it was Live With Kelly and Michael, I had no intention of or plan to talk about postpartum depression. It just came up, and I was just being honest. And never for a second did I think that anyone or cared that anyone would have a bad reaction to it. It was my truth. So, when I got that call that Neutrogena wanted to fire me over that, and my representative at the time said, ‘That’s illegal. You can’t do that.’ And even though she saved the day that year, I knew that was going to be it.”
Panettiere then spoke about not being asked back the following year and not hearing from anyone on that team.
It didn’t take long for Neutrogena to be hit with a wave of intense backlash online, with TikTok, Reddit and Instagram users in particular taking to their social media accounts to advocate for a boycott of Neutrogena. It seems that these efforts temporarily had an effect, as The Independent reported that Neutrogena’s stock was down 2% on Monday. However, in the time since, it seems to have recovered.
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