Detroit-style pizza has become a fan favorite for those deep-diving into the pizza world — not deep-dishing.
Domino's has taken notice, embracing the growing popularity of Detroit-style pies by trading its familiar round shape for the Motor City's signature square slices.
Dubbed "The Domino," the chain's newest creation is essentially a spitting image of its instantly recognizable logo brought to life in food form.
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While its domino-inspired design grabs attention, the bigger change is the format. The new offering moves away from the traditional party pizza, per se, by giving each diner the chance to order a personal pie with their own preferred toppings.
View this post on Instagram"The Domino fills a gap in our portfolio," said Joe Jordan, Chief Operating Officer and President of Domino's U.S. "When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want. It's fitting that the next generation in pizza is shaped like the logo of the No. 1 pizza company in the world. The Domino is so mouthwatering that we gave it our name!"
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According to Domino's, independent consumer testing ranked The Domino among the company's highest-rated new menu items ever. But beyond the taste, the chain is betting the broader appeal will be its personal-sized format, allowing each diner to customize their own pizza instead of settling on a shared pie — whether it's for a quick lunch, late-night fridge raids or family gatherings when everyone wants something different.
If you're curious whether the logo lookalike tastes as good as it seems, Domino's isn't making it difficult to find out. The Domino will be available beginning August 31 and is included in its Mix & Match deal, meaning customers can pair a two-topping Domino with another eligible menu item for just $6.99 each.
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