If you have been on makeup TikTok at all lately, you've definitely stumbled across the viral eyemaxxing makeup trend that has been dominating the beauty girlies' videos. But what exactly is eyemaxxing? Is it legit? If so, how do you eyemaxx successfully?
To understand how to eyemaxx to the absolute fullest, Parade spoke with Michelle Radow, a two-time Emmy-nominated makeup artist based in Los Angeles and current head of the makeup department for Baywatch. Here's everything you need to know about eyemaxxing, according to a makeup artist.
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What Is Eyemaxxing?
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Eyemaxxing is a viral eyeshadow application makeup trend that's been recently taking over social media. According to eyemaxxing, you should use complementary shades on the color wheel to your eyes to make your irises "pop" and enhance their natural hue.
"Colors that are opposite each other on the color wheel are called complementary colors," Radow says. "An example to understand this concept is how to cancel out someone's under-eye darkness. If someone's under-eye darkness is appearing more bluish to me, opposite on the color wheel is orange, so I would want to cancel it out with an orangey/peachy shade. If someone has extreme redness in their skin, often using something with a green tint will neutralize that. Someone who has a very yellow undertone, I know using purple eye shadows on them will look very neutral and natural."
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At its core, eyemaxxing really is just about utilizing basic color theory, a fundamental component of proper makeup application across the board.
@brynnemarieeeeyet another eyemaxing video (this time for hazel eyes!!)
♬ original sound - brynne"Color theory is the start of any makeup application," Radow explains. "It's essential to know how colors work together, complement each other and how they can cancel each other out. It's so important to be able to confidently recognize colors in the skin so you can expertly match, adjust and neutralize."
It goes beyond just the color of your eyes, though. For truly successful eyemaxxing, you will also want to take other factors such as your brows, hair color and skin tone into account to really have the most flattering eyeshadow look possible. "For eyemaxxing, I like to take into consideration not only their eye color, but eyebrows, hair color and especially skin tone," says Radow. "Sometimes it's just trial and error, seeing what looks best, especially when adding in their clothing."
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The Best Eyeshadow Shades for You, Based on Your Eye Color
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According to eyemaxxing (aka color theory), the following shades will look best on each eye color:
Blue eyes: Warm, orange-based shades like bronze, copper, peach and goldGreen eyes: Warm undertones like purples and burgundyHazel eyes: Shadows with an undertone of purples, warm brown and berry tones Brown eyes: Rich tones of plum, purple and blueAll of this said, solid eyeshadow application really is about blending and technique. "It's a lot of layering, blending, smudging on the eyes for it to look natural and effortless. You can really use any color eyeshadow if you blend it correctly," says Radow.
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