UnitedMasters has beefed up its leadership team with four new appointments, the company announced on Monday (Aug. 10).
Todd L. Perry II has joined the company as vp/head of artist and label marketing. He was previously at Warner Records, where he served as vp/head of artist and label marketing. At UnitedMasters, he will oversee the company’s artist and label marketing division, leading efforts to scale and modernize the company’s marketing organization and position it to support indie artists on a global scale.
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“I’m thrilled to join the UnitedMasters team, for years I’ve admired the company and what they’ve meant to the landscape of modern music,” said Perry in a statement. “I’m excited to continue to carry the torch and help mold and develop the next generation of superstar artists and rising executives.”
Luca Zanello has been hired as head of brand & sync. He will drive strategic collaborations across advertising, film, TV, gaming and global brands while creating synch and commercial opportunities for indie artists. Zanello boasts more than 20 years of experience, having held leadership roles at The Orchard, Roc Nation and MSM Group.
Goldie Harris has been named head of commerce. She will oversee the company’s global commerce strategy, creating new revenue opportunities for artists while expanding partnerships and initiatives that strengthen UnitedMasters’ direct-to-fan initiatives. During her career, Harris has led global commerce and platform strategies in the U.S., Africa and Latin America.
Lastly, Jason Peerless has been hired as vp of artist & label operations. He will lead operational strategy across UnitedMasters’ artist and label services. He joins UnitedMasters from Universal Music Group, including 12 years at Def Jam, where he oversaw A&R operations.
“We’re excited to welcome this exceptional group to UnitedMasters as we continue redefining what independence looks like,” said Steve Stoute, UnitedMasters CEO, in a statement. “These hires reflect our continued investment in the infrastructure, partnerships, and talent needed to help artists build sustainable careers on their own terms, especially this year as we are achieving milestones within the global music sector of the business.”
The hires come amid a slew of recent successes for UnitedMasters, including a No. 1 debut on Billboard’s R&B Albums chart for Brent Faiyaz’s latest album ICON, which also hit No. 6 on the Billboard 200 — making it the highest-charting UnitedMasters album yet. Elsewhere, BigXthaPlug’s I Hope You’re Happy was certified gold by the RIAA, while his single “Hell at Night” featuring Ella Langley was certified platinum and “All the Way” featuring Bailey Zimmerman was certified two-times platinum. On the Latin front, FloyyMenor’s “GATA ONLY” has been certified four-times platinum.
UnitedMasters has also added several new names to its roster this year, including La Reezy, Grace Carter, Kid Apollo and Elise Elvira.
“Witnessing our artists reach new levels of success, while having control of their masters, drives everything we do across the music division,” said Jesse Morav, vp of A&R at UnitedMasters. “The momentum we’ve seen with our global roster this year alone is a reflection of the incredible talent these artists possess, and the team’s commitment to providing excellence in strategy, support, and opportunities to create an impact and achieve their vision.”
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