The idea of home as a refuge runs deep. Netflixspent this week dismantling that assumption in the most literal way possible, stranding a real performer inside a billboard high above one of the busiest corners in Los Angeles.
The stunt promotes The Last House, the streamer's sci-fi thriller that began streaming Friday, Aug. 7. The film follows a suburban family of four who wake to find themselves sealed inside their house with no way out. To bring that premise into the physical world, Netflix built a fully furnished living room into a billboard roughly 30 feet above the intersection of Sunset Boulevard and Selma Avenue, then placed a live performer inside to occupy it from Thursday through Saturday, communicating with commuters below using a whiteboard beneath the words "How long can you survive?"
Many people passing underneath were not convinced. Netflix's Tudum confirmed that he is a working performer, describing the installation as an eerie echo of the movie's story. Footage of the living room suspended over traffic spread quickly across Instagram, LinkedIn and X, with viewers reacting to the sight and debating whether the man inside was real. The billboard overlooks a heavily trafficked stretch of Sunset Boulevard, putting the image in front of a large audience before the film's reviews landed.
Inside the film, an ordinary Seattle morning turns when an apparently sentient storm seals every home in the neighborhood, welding doors shut and leaving windows unbreakable. Neighbors, trapped in their own houses, are reduced to signaling one another through the glass, and shadowy shapes move across the lawn whenever the rain grows heavier. Greta Lee, known for Past Lives and Russian Doll, and Wagner Moura of Narcos play married parents straining to keep their two children calm as days of confinement stretch into something far longer and their supplies run down. Lee has said the family's "superpower... is actually just their love for each other."
Director Louis Leterrier, whose credits include Now You See Me and the Netflix hit Lupin, has said the story grew directly out of the collective experience of pandemic lockdown. He describes the film as turning "a family home into a hostile environment where survival demands unity." Screenwriter Matthew Robinson wrote the first act during that period, and Leterrier changed it to focus on how a family endures not only physically but emotionally once the outside world disappears. Netflix acquired the project, originally titled 11817, in early 2025, with Moura stepping into a role first attached to Kingsley Ben-Adir. Moura has promised "layers and twists that I can't wait for everyone to see."
The film has drawn mixed reviews, with critics praising the two lead performances and the claustrophobic production design while questioning how satisfyingly the central mystery resolves. But the marketing has been harder to dispute. By converting a Hollywood billboard into a livable, inescapable room and putting a person inside it for three days, Netflix handed passersby a brief public taste of the isolation the movie aims to deliver.
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