Some childhood favorites never really disappear - they just get a protein upgrade.
Ghost is giving fitness fans a nostalgic throwback with real gains attached. The supplement brand has teamed up with chocolate drink Yoo-hoo for a limited-edition ready-to-drink protein beverage, and fans wasted no time getting their hands on it.
The collaboration combines Yoo-hoo's signature chocolate flavor with Ghost's ultra-filtered milk protein formula, delivering 25 grams of protein, 120 calories, just 2 grams of sugar, and a lactose-free recipe designed for on-the-go sipping.
According to Ghost, the first online release sold out in just 20 minutes. "Sold out in 20 mins ?," the company wrote on Instagram after the launch, as excited fans flooded the comments hoping for another chance to buy the drink.
View this post on InstagramNot everyone was thrilled, however. Some shoppers pointed out that shipping costs nearly rivaled the price of the product itself. In response, Ghost acknowledged the issue, explaining that the company rarely ships beverages directly because of the high cost of sending full cases. A representative added that the team is working on a way to "make things right" for customers who ordered through the website.
The good news? If you missed the online drop, you may not have to wait long. Ghost says the Yoo-hoo protein drink is expected to begin rolling out to Walmart stores nationwide within the next week, making it much easier (and likely cheaper) to grab a case.
For anyone who grew up reaching for a cold Yoo-hoo after school, this collaboration serves up a nostalgic blast from the past with a decidedly healthier twist. And judging by the lightning-fast sellout, plenty of fans are ready to drink to that.
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