“Time Has Come Today” was a 1966 rock hit released by the Chambers Brothers. The song spent five weeks at No. 11 on the Billboard Hot 100, just missing out on the top ten, but it is now considered a landmark rock song of the era.
The Chambers Brothers consisted of four brothers. “Time Has Come Today” was written by two of them, Joe and Willie. According to SongFacts, they were inspired by one of the brothers taking LSD while sitting in on a class at UCLA.
In an interview with Psychedelic Science, Willie spoke about the creation of the song. “[Joe] had written about a two-and-a-half minute song. 'The Time Has Come Today.' I was lying in my bed one night in our band house, and all of a sudden I got this… Something came over me, and it said, and it says, 'Take the song to this part and just stay right there on that key and do some psychedelics.'"
He continued, "I went and got all my brothers, 'Hey man, let’s go down in the studio.' We had a two-story band house, and we had a basement. We had a rehearsal studio in the basement. We could play music 24 hours a day, and we couldn’t disturb anybody ’cause we in the basement. I went and knocked everybody up and said, 'Get up! We gotta go into the studio. I got an idea.' I said, 'This is gonna be our contribution to psychedelic music.' And I turned the two-and-a-half minute 'Time Has Come Today' song into 11 minutes and some seconds.”
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Willie also spoke about coining a new term in their hit song. “We used the phrase ‘psychedelicize,” he explained. “That was a word I never heard before. I don’t know where it came from. But my brother was writing that song, and he got to that point. He said, 'I’ve been loved and put aside, crushed by tumbing tides, and my soul has been…,' He couldn’t finish it. And I said, 'psychedelicized.' And he says, I can’t say that. What, you know, because of the church and God and religion, you can’t be messing around with religion and your soul and all this kinda stuff." However, they could not come up with any other words, so they stuck with the term.
Some of the band's other popular songs include their cover of “In the Midnight Hour” and “Love, Peace and Happiness.” The group disbanded in 1972 after completing an unreleased album.
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