The cult-favorite bagel shop is teaming up with BFF to give away free three-packs of its signature bagels with a schmear to the first 100 people who show up at each participating location on Saturday morning.
To qualify, you'll need to be a member of the PopUp Bagels Group on BFF before arriving. Once you're in, it's first come, first served. The promotion will be available at all eight PopUp Bagels locations across New York City, giving bagel lovers multiple chances to start the weekend with breakfast on the house.
Part of what's made PopUp Bagels such a cult favorite in the first place is its signature "grip, rip, and dip" concept: hot, fresh bagels served in packs, meant to be torn apart and dunked straight into a schmear rather than sliced and spread.
View this post on InstagramThe chain keeps things simple with just five bagel varieties (plain, everything, sesame, salt and poppy) but the real draw is its ever-changing lineup of creative schmears. Rotating weekly, past flavors have included everything from truffle butter to Birthday Cake Batter cream cheese and Guinness Chocolate Stout Cake, giving regulars a reason to come back again and again just to see what's new.
More information about joining the PopUp Bagels Group on BFF is available on the brand's Instagram page. With free bagels and one of those signature schmears up for grabs, expect Saturday's giveaway to draw a crowd. If you're hoping to score breakfast on the house, arrive early and be prepared to wait.
Don't worry, the rip and dip is worth it.
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