BTS just made a statement loud enough for the world to hear. The group recently posted on Instagram that they would forgo submitting their album, ARIRANG, and any tracks on it for Grammy consideration this year. The same statement was posted on each individual member's Instagram account as a subtle message to the Recording Academy that music should be heard and loved and not categorized by region or language. The bold statement is in response to the Recording Academy's newly created 'Best Asian Pop Music Performance' category.
The group's current album, ARIRANG, and the first single off the album, "Swim," both debuted at No. 1 on the Billboard charts. The album itself has sold over a half a million units.
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BTS decided to not submit album for Grammy consideration as a subtle protest against the Recording Academy's new regional and language-based categories.
What did BTS say about it?
In a statement posted to each individual member's Instagram account, the band members wrote, "We have decided not to enter the Grammys this year. I hope music itself can be heard and loved rather than being distinguished by region or language. Thank you to the army and everyone for always being with me."
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BTS Grammy Statement
BTS - Grammy Statement - RMThe "Best Asian Pop Music Performance" category was newly created this year. The award will recognize artistic excellence in Asian pop tracks including K-Pop, C-Pop, and J-Pop. Nominated songs require a meaningful use of one or more Asian language.
A variety of critics and fans feel the category segregates Asian pop sings and bands from competiting in general categories like "Best Song of the Year" or "Album of the Year."
How do the new language rules impact BTS's album 'ARIRANG'?
Since ARIRANG is actually mostly in English, the album would likely not be up for consideration in the newly created 'Best Asian Pop Music Performance' category though some tracks could have been nominated. BTS felt that music should be judged on it's own merit and not separated by region or language.
Even though BTS was the first Korean act to perform at the Grammys, the band, who has a total of five Grammy nominations, has never won.
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Have other artists protested or boycotted the Grammys?
Yes, several. The more notable protests and boycotts include:
The Weeknd: In 2021, The Weeknd vowed to block his label from submitting his music after he was shut out of nominations even though he had major commercial success with his album and tracks that year.
Jay-Z: Beginning in 1999 and continuing on, the artist boycotted the 1999 Grammys as a show of solidarity after DMX was not nominated and later used his 2024 impact award speech to continual "Album of the Year" snubs against Beyonce.
Will Smith & DJ Jazzy Jeff: In 1989, the rap duo boycotted the inaugural presentation of the "Best Rap Performance" award after the category was set to be presented at a non-televised ceremony.
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What does BTS's boycott mean for the future of K-Pop at the Grammys?
BTS' boycott should send a message across the music industry and other awards shows like the AMAs, VMAs, and Billbord Awards, that music should be judged on the quality of the track or album and not separated into regional and language-specific categories. The boycott also creates a loss of credibility for the Grammys, valuing English-speaking acts over non-English ones.
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