Crumbl just unveiled a new cookie flavor—and fans aren't having it.
On Sunday, July 26, the cookie chain revealed its new Flamin' Lime Crunch Cookie as part of its weekly lineup.
Seemingly inspired by Flamin' Hot Cheetos, the dessert features a lime sugar cookie rolled in a spicy cheese crisp mixture, topped with tangy cream cheese frosting, coated in a spicy cheese crisp streusel, and finished with crunchy spicy cheese crisps and a fresh lime wedge.
After Crumbl shared the new cookie on Instagram, customers quickly flooded the comments section with reactions, many expressing confusion and disappointment over the unconventional flavor combination.
"In this economy, maybe don’t experiment with whether or not the customer wants something that they’ve NEVER asked for. ??✨," wrote one customer.
"As a Mexican that loves hot Cheetos with lime and Crumbl cookies…. Idk about this lol," said another.
"Not even the hot Cheeto girl in school wants this ?," added a third.
"Respectfully… what in the pantry clean-out is going on?" commented a fourth.
The early reviews on Crumbl's website haven't been much kinder. The top-rated review called the cookie "disgusting," with the customer claiming they had to buy chocolate milk to wash it down because they thought they were going to throw up.
The polarizing cookie is part of Crumbl's road trip-themed menu for the week, which also includes the Wild Cherry Blue Razz Slushy Cookie, Honey Bun Cookie, Berry Limeade Cookie ft. Nerds Gummy Clusters, Snickers Peanut Butter Cookie and White Drop Cookie ft. Hershey's Cookies 'n' Creme.
The Flamin' Lime Crunch Cookie isn't the first Crumbl product to spark criticism. The chain previously faced backlash over its viral line of dirty sodas, with critics taking issue with the drinks' high sugar and calorie content.
Crumbl reveals its weekly lineup of cookies every Sunday.
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