Indianapolis native Monshun ‘Bama’ Sales is ranked as a top 10 player nationally and the No. 2 wide receiver in the Rivals 2027 recruiting rankings. He’s listed at a stout 6-foot-5-inches, 210 pounds and has drawn comparisons to former LSU first-round pick and current Jacksonville Jaguar star Brian Thomas Jr.
Despite his nickname and Alabama fandom since childhood, Sales committed to Indiana on Friday.
“Indiana was my second offer and since then they’ve just been pouring into me,” Sales said on The Pat McAfee Show. “It just felt like home since day one. I’m ready to work.”
So why did a lifelong Crimson Tide fan feel so at “home” in Bloomington?
Let’s take a look at the obvious — the money.
Many reports over the course of Sales’ recruitment suggested that Alabama was not the highest bidder for the talented pass catcher, probably being the lowest bidder on a list of finalists that included the likes of LSU, Texas, Ohio State and, of course, Indiana.
“If it’s a complete NIL decision, it probably won’t be Alabama,” said Rivals expert Josh Newberg. “If it’s heart above the head then maybe Alabama has a chance.”
Sales has an NIL valuation of $450,000 per On3, but it’s expected that he went for well over that price as a top 10 player in the country.
Paying top money for a top recruit hasn’t been the modus operandi of this Alabama program under head coach Kalen DeBoer and general manager Courtney Morgan.
The Crimson Tide front office has operated under their own Dave Ramsey financial plan — saving the money you could spend on a single highly rated player and spending it on multiple cheaper prospects to build depth.
Morgan said it best in a 2024 interview with Bama247 when he said because of NIL, recruiting is now “transformation over transactions.”
Former three-star recruits — safety Red Morgan, wide receiver Lotzier Brooks and defensive tackle London Simmons — are prime examples of a team built on that philosophy. Each of the three was underrated and under-recruited by most of the nation, but not Alabama.
Morgan has been a hard-hitting staple his first two seasons on campus, with Brooks and Simmons both jumping onto the scene as true freshmen in 2025.
Not to mention the Crimson Tide already boasts the commitments of two wide receivers in the class of 2027 — 247Sports five-star Osani Gayles and highly productive three-star Auburn-flip Cedrick Simmons.
Add in the expected returnees and it would be impossible for DeBoer and offensive coordinator Ryan Grubb to find playing time for the freshmen in such a talented room.
It’s easy to see how the financial aspect of Sales’ decision to commit to Indiana will upset Alabama fans, many of whom would put on the crimson and white for free; however, football is a game where your career can take a turn for the worse any given day.
You never know which play, practice or workout could be your last, so it’s important for talented athletes such as Monshun Sales to cash in while they can.
In the current landscape of college football, why not Indiana?
Hoosier head coach Curt Cignetti just won a National Championship in his second year with the program, producing the No. 1 pick in the NFL Draft with quarterback Fernando Mendoza and two drafted wide outs in Elijah Sarratt and Omar Cooper Jr.
They are primed to have another phenomenal season offensively, bringing in TCU veteran transfer Josh Hoover behind center, pairing him with Boston College transfer tailback Turbo Richard and receivers Nick Marsh from Michigan State and postseason sensation Charlie Becker.
Indiana is one of the best destinations in college football for up-and-coming stars, with the largest alumni base in the country that has deep pockets.
So should Alabama fans be upset they didn’t land Sales? Of course, he is undeniably talented and would be a strong addition to the receiver room. For the fans upset with Sales himself, remember it’s easy to turn down hypothetical money.
Should the fans be worried about the financial situation of the program? Absolutely. Until there is a change — or a massive wave of new donors — Alabama will likely be on the Dave Ramsey save and spread the money out plan.
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