Martha Stewart has officially declared Lancôme's newest beauty launch "a really good thing."
In a new Instagram video for the French beauty brand, Stewart puts her signature spin on her iconic catchphrase while introducing the Lancôme Teint Idôle Ultra Wear Shape Stick, a new take on one of the company's best-known complexion products. The launch reimagines Lancôme's bestselling Teint Idôle Ultra Wear Foundation, which first debuted in 2005, as a convenient foundation stick designed for on-the-go application.
"It's a really good thing," Stewart says in the video, a playful nod to the phrase that has become synonymous with the lifestyle icon over the course of her career.
The new Shape Stick expands on the Teint Idôle collection by transforming the longtime liquid foundation into a multiuse stick that can be worn as foundation, contour, blush or highlighter. The makeup-skincare hybrid was made to simplify daily routines by delivering buildable coverage and a natural-looking finish.
View this post on Instagram"I use it to quickly perfect my complexion without any fuss," Stewart told InStyle. "I apply it where I want a little extra coverage, then use a slightly deeper shade along my cheekbones and jawline for subtle definition. Everything blends beautifully, so the result looks polished and natural."
One of its standout features is a unique 19-degree angled tip, which is designed to hug the contours of the face for more precise application. The lightweight formula is also intended to blend seamlessly without looking cakey or powdery, making it a versatile option for a variety of skin types.
Stewart isn't the only familiar face highlighting the launch. Actress Angela Bassett and entrepreneur Camila McConaughey have also partnered with Lancôme to showcase the new collection on social media, reflecting the brand's focus on a wide range of beauty routines and ages.
Originally introduced more than two decades ago, Teint Idôle has long been one of Lancôme's signature complexion franchises. By reimagining the formula in stick form, the brand is updating one of its most recognizable products for shoppers who prefer portable, multitasking makeup.
"I love products that are both beautifully designed and practical," Stewart said.
The Lancôme Teint Idôle Ultra Wear Shape Stick is available now for $46 through Lancôme and major beauty retailers. And if Stewart's verdict is any indication, the reimagined beauty favorite has earned one of the highest compliments she can give.
Related: Olivia Rodrigo Gives Beauty Secrets Ahead of 2026 World Tour
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