By SwimSwam Partner Content on SwimSwam
Courtesy of arena, a SwimSwam partner.
This release was originally published by arena in April 2026.
arena is proud to welcome Oliver Morgan to its international team. One of the most exciting backstroke specialists to emerge from Great Britain in recent years, Morgan has rapidly established himself on the European and world stage with standout performances in the 100m backstroke.
A European medalist, Morgan claimed bronze in the 100m backstroke at the European Championships 2025 held in Lublin, further confirming his status among the elite of international swimming. Known for his powerful underwater phase, technical precision, and competitive mindset, he represents the new generation of British swimming talent making an impact at the highest level.
His addition further strengthens arena’s presence in the United Kingdom and across Europe, reinforcing the brand’s long-standing commitment to supporting top-tier athletes worldwide. arena continues to invest in performance excellence through partnerships with federations, clubs, and world-class swimmers who embody the brand’s spirit of innovation and determination.
“We are delighted to welcome Oliver to the arena family, thanks in part to the support of our UK distributor Solo Sports,” said Mark Pinger, Chief Brand Officer at arena. “His technical quality, speed, and competitive attitude make him one of the most promising backstroke swimmers on the international scene. We are also pleased to continue attracting outstanding talents from all over the world, further strengthening our international team and supporting arena’s ongoing global expansion.”
Photo: Mickaël Malaper
Solo Sports / arena UK are excited to announce their partnership with Oliver as he heads into a busy summer, featuring a home Commonwealth Games in Glasgow and the European Championships in Paris.
“We’re delighted to welcome Oliver to the arena Global Athletes roster. – said Debbie Poulson, Solo Sports Director – It’s fantastic to once again support a high-profile GB swimmer. Oliver’s drive and determination are exactly the qualities we value in our athletes, and we’re very much looking forward to working with him on the road to LA. We’re committed to providing him with the very best race suits, goggles and training equipment to support his performance at the highest level.”
Through this new collaboration, arena will equip Morgan with its most advanced racing suits and performance technologies, alongside dedicated R&D support, helping him prepare for the upcoming major international competitions.
“I’m incredibly proud to be partnering with arena. – said Oliver Morgan – Their commitment to innovation and performance truly aligns with my own goals in the water, and I’m excited to represent a brand that pushes the boundaries of competitive swimming. I’m looking forward to working closely with their team and continuing to develop as an athlete with their support.”
The arrival of Oliver Morgan confirms arena’s strategy of investing in emerging talents and supporting their development both in and out of the pool.
Photo: Mickaël Malaper
About arena
arena has revolutionized the world of aquatic sport through insightful collaboration with world-class athletes and the development of cutting-edge competitive swimwear since 1973. Today, this spirit of collaboration and innovation lives on through a continuous evolution of advanced materials and Italian design that enhances the performance, style, and self-expression of everyone who chooses arena. From leading the lanes to living in style, arena is dedicated to providing all swimmers with the tools they need to express themselves, feel confident, win, and achieve more.
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