Forrest Frank’s “Jesus Is Alive!” landed in the top slot on Billboard’s Hot Christian Songs chart on May 30, marking the singer’s second No. 1 on the chart. It was just the latest triumph for Frank, who has broken numerous records on Billboard‘s Christian and Gospel charts. He’s also hit the mainstream in a way that’s rare for a faith-based artist: His 2024 album, Child of God, entered the Billboard 200, while that album’s follow-up, 2025’s Child of God II — which debuted at No. 1 on the Top Christian Albums chart — peaked at No. 12 on the tally.
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In all, Frank’s albums have spent 45 weeks at No. 1 on the Top Christian Album chart, while Child of God II has spent more weeks at No. 1 on the tally in a calendar year than any other album — beating out Ye’s (formerly known as Kanye West’s) 2022 album Donda.
Those chart successes led to Frank’s sold-out 29-date Jesus Generation Tour, with highlights from the run including a date at New York City’s Madison Square Garden on June 10 and another at Hersheypark Stadium in Hershey, Pa., on June 14. The tour — which sold more than 470,000 tickets within 10 days of its announcement —includes a mix of arenas and stadiums, with upcoming stops including Tacoma Dome in Tacoma, Wash., on July 10; Intuit Dome in Inglewood, Calif., on July 17; and Moody Center in Austin on July 2 (the tour wraps at Globe Life Field in Arlington, Tex., on Aug. 1).
Jimmy Eat World, meanwhile, is currently celebrating the 25th anniversary of its 2001 album Bleed American. Propelled by the band’s hit single “The Middle,” which reached No. 5 on the Billboard Hot 100, the set hit the top 40 on the Billboard 200 and has sold more than 1.7 million copies, according to Luminate. To coincide with the anniversary, the band kicked off a tour run on June 9 at Red Rocks Amphitheatre in Morrison, Colo., with dates scheduled at amphitheaters and theaters throughout the summer.
While Christian music and early-aughts rock nostalgia don’t appear to have much overlap, both tours can be traced back to one man: Jeffrey Hasson, co-head of UTA’s Nashville office and 2026 Billboard Power 100 honoree, who has earned the title of Billboard‘s Executive of the Week.
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Forrest Frank broke numerous records in 2025, including his albums hitting No. 1 on Billboard‘s Top Christian Albums chart for 45 weeks — more than any other artist, including Ye. How did that success translate into this tour run?
Forrest has connected with a generation of fans and is at the forefront of a cultural moment that is very special and very rare. The historic success of his album has translated to unprecedented demand for the live show, and it’s been incredible to see that connection come to life on this sold-out tour. We’re seeing attendance records being set in arenas across the country.
Forrest has seen record-breaking demand for his 2026 The Jesus Generation Tour. How did you evaluate the best routing for this trek?
A lot of thought and research went into selecting the specific markets on the tour. We considered the demo of the fanbase, historical sales data from Forrest, the growth of the genre, market traffic and all of the other internal metrics we have at our fingertips.
Did presale demand lead to any decisions to schedule additional dates?
The initial rush from the presale showed demand for multiple nights across the country. However, family is extremely important to Forrest, so we chose to make sure he could get back to them rather than extending further, and save that demand for the future.
Jimmy Eat World launched its 25th anniversary run at Red Rocks Amphitheatre in Morrison, Colorado. Red Rocks is known to book up quickly. How did you route the tour around that date?
Red Rocks is such a special venue for both artists and fans, it’s entirely worth finding the right date to use as an anchor within the calendar and work into and around it. The Bleed American tour launch lived up to the Red Rocks hype in every way. The band delivered just an unbelievable performance, and it really set the tone for the entire tour, which has been brilliant night in and night out.
How far in advance did you plan both of these runs?
Every tour varies, but these were both planned over a year in advance. Summer is our busiest time of year, with so many tours going out, [plus] festivals, sporting events, travel, [and] this summer you have the World Cup in the mix. There are so many factors and logistics to plan around. It’s a pretty big, complex puzzle, but it’s rewarding when it all comes together.
What is your process for determining the best venue for your clients to play — not only in terms of capacity and ticket sales, but also in curation of the room?
We have a good feel for the overall market and the career trajectory of the artist, their temperature or heat index at any given moment. Then, we try to utilize every tool at our disposal to figure out the right curation of both city and venue. The information set around an artist ranges from historical sales history and market plays to streaming and social data and overall visibility. With venues, obviously, the size room you are targeting narrows it down, and then we take into account our relationships with promoters, and both the fan and artist experience.
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