Dolly Parton wasn't supposed to be there.
Promotional materials for the grand opening had said the country icon would skip the public festivities at her new travel stop. Then, at 2 p.m. on June 24, she walked up in her signature stilettos and cut the ribbon herself.
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So why the surprise? Parton couldn't resist a little fun at a rival's expense. "I couldn't leave it to beavers," she joked, a wink at the cartoon beaver that fronts mega-chain Buc-ee's, before adding that she had to throw her scrawny little self in there.
The moment carried extra weight. Parton canceled her Las Vegas residency in early May over health issues, telling fans her immune and digestive systems had fallen out of balance but that her conditions were treatable. "I'm responding really well to meds and treatments and I'm improving every day," she said at the time.
Dolly's Tennessean Travel Stop sits at Exit 22 off Interstate 65 in Cornersville, Tennessee. The rebranded flagship blends fuel, food, shopping and live music with the kind of down-home Tennessee hospitality Parton has built her whole brand on. She developed it with her longtime manager Danny Nozell and Gregory H. Sachs, who owns the Tennessean Travel Stop brand. The Cornersville location is a rebrand of an existing Tennessean Travel Stop, with Parton serving as the de facto face of the operation and leaning into the East Tennessee roots she has championed for decades.
Parton announced the venture late last year, inspired by the decades she spent crossing the country by tour bus. The first sign for the new stops drew some mixed reactions online earlier this month, with fans split on whether it screamed Dolly enough.
The opening caps a busy stretch for the 80-year-old, who keeps rolling out new ventures, from branded home goods to fresh Dollywood weekends. More travel stops are planned, with the Cornersville flagship the first to open. This time she showed up in person to win the crowd over. Beavers, beware.
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