This Fire TV Soundbar Is Over 40% Off for Prime Day ...Middle East

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Prime Day is June 23 to 26, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. 

Follow our live blog to stay up to date on the best sales we find.

Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

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New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change. 

Now that Prime Day is here, Amazon's first-party tech is unsurprisingly getting some of the largest discounts. Take the Fire TV Soundbar Plus, which is on sale for $144.99 (originally $249.99), its lowest price ever, according to price trackers. It's one of the best deals I've seen so far.

What you're really paying for here is clearer, fuller sound without turning your living room into a full-blown home theater. TV speakers often struggle with dialogue, especially during movies where background music and effects compete with voices. The Fire TV Soundbar Plus does a better job keeping conversations front and center, while, according to this PCMag review, offering overall audio feels bigger and more substantial than what you'd get from built-in TV speakers. Beyond TV audio, the soundbar can pull double duty as a Bluetooth speaker, while HDMI eARC and optical connections make setup easy. One thing to note: despite its Fire TV branding, this isn't a streaming device and doesn't run Fire TV software.

Also, while the Soundbar Plus supports Dolby Atmos, it doesn't include dedicated height channels, so you won't get the overhead effects that can make Atmos impressive. Bass is another limitation—it's present, but action movies and concerts won't have the same impact you'll get from a system with a dedicated subwoofer. Amazon does sell versions that bundle a subwoofer and rear speakers, but those packages cost considerably more.

There's no app and no on-screen interface, so settings changes are confirmed through voice prompts and LED indicators, which might feel less intuitive than competing systems with companion apps. Even so, for smaller living rooms, bedrooms, or casual viewing setups, this is still a meaningful upgrade at its current Prime Day price.

Looking for something else? Retailers like Walmart and Best Buy run Prime Day-style sales that are especially useful if you don’t have Amazon Prime.

Walmart’s Prime Day competition sale runs from June 22-28 and includes deals up to 50% off. It’s an especially good option if you have Walmart+. 

Best Buy’s Prime Day competition sale runs from June 22-28, and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

Target’s Prime Day competition sale runs from June 23-26, with deals up to 50% off. You can become a Circle member for free.

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