The View is asking audience members to “act now” in response to threats from the Federal Communications Commission (FCC).
On Monday, June 22, the television show ran a 20-second advertisement that requested viewers to “use your voice” by scanning a QR code, with a deadline of July 6.
The clip used archival footage of the talk show’s co-creator, BarbaraWalters, who said “I had this idea for a show.” Adding the series would feature “different women” each with “different points of view.” The broadcast journalist died in December 2022 at 93 years old.
The ad continued, "The View has welcomed your favorite guests and covered the issues you care about for nearly 30 years," the narrator said. "Now, the FCC wants to control who is allowed to appear on the show. Viewers, use your voice."
The View has been airing since August 1997 and is currently the long-running ABC talk show.
The daytime program used this ad to respond to threats from President DonaldTrump’s FCC.
In February, the FCC Chairman BrendanCarr revealed he was looking into “an enforcement action" against the series after an episode with JamesTalarico, a Democratic candidate for Senate in Texas. The View was under investigation for possibly breaking the agency’s "Equal Time Rule," which mandates broadcasters must allow commensurate airtime to opposing candidates, if requested.
Carr claimed that the Trump administration's FCC has "raised serious questions" about the talk show.
In January, the chairman took his complaints to X, writing that “legacy TV networks assumed that their late-night & daytime talk shows qualify as ‘bona fide news’ programs” and that these programs have an “obligation to provide all candidates with equal opportunities”
The View is asking fans to support them during these threats by submitting an "express comment" via the QR code from their advertisement. It takes viewers to the FCC’s website with the specific case number automatically attached.
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