When you find an all-inclusive property that hits every single note perfectly—where the beach is pristine, the swim-up bars are lively and the staff greets you like family the second you step off the transfer shuttle—you start planning your calendar around your next trip. But for a long time, traditional hotel loyalty programs have operated on a pretty rigid points-for-pillows system that can feel a bit transactional. If you are someone who practically has your favorite Caribbean suite on speed dial, the way you get rewarded for your loyalty is about to become a lot more customizable.
Sandals and Beaches Resorts have officially announced a massive evolution of their frequent-flyer style community with the launch of the Island Insiders Club.
Kicking off on July 1, 2026, this newly revamped loyalty system is completely replacing the long-running Sandals Select Rewards program that had been in place since 2008. If you already hold status with the brand, there is no need to worry about losing your hard-earned equity. All existing members will roll over into the new system with their current status tiers completely intact and absolutely zero reset on their benefits.
Related: Three Iconic Sandals Jamaica Hotels Will Be Fully Transformed By End of Year
View this post on Instagram“We are expanding how loyalty shows up across every stay to encapsulate what our loyal members already are—an inside part of the Sandals and Beaches family,” stated Peter Menges, SVP of Loyalty at Unique Vacations, Inc., worldwide representative of Sandals and Beaches Resorts in a release. “We developed this program side-by-side with the guests who know the resorts, the islands, and the people best, drawing on extensive focus groups, surveys and direct feedback. The result is a loyalty experience that goes far beyond points, and is felt in every welcome home.”
The rebranded program introduces seven newly named loyalty levels, scaling up from "Shell" (which replaces the old entry-level Select tier) through Coral, Sapphire, Emerald, Diamond, Pearl and the ultimate tier, Ambassador.
One of the biggest highlights is the introduction of the Insider Reward, a flexible credit that lets you choose exactly how you want to spend your perks during a stay. Instead of dealing with rigid vouchers, you have total flexibility to apply your credit toward experiences like an afternoon at the Red Lane Spa or a catamaran excursion with Island Routes.
The brands are also introducing a lineup of incredibly practical, time-saving travel perks designed to streamline the entire booking process. Members get access to a dedicated Room Upgrade Hotline, allowing you to call 30 days prior to your trip and secure up to a 50% discount on an upgraded room class. For top-tier Diamond, Pearl and Ambassador guests, a new VIP Concierge Line acts as a full-service, one-stop shop to coordinate everything from your flights and airport transfers to specialty dinner reservations and private tours.
Related: Beaches Resorts Is Opening Three Brand New Getaways for Families
The perks on property are getting a serious lifestyle upgrade, too. Returning members will automatically receive a 20% discount on the Manager’s Wine List for elevated dinner pairings, and elite Ambassador members will receive a generous $200 laundry service credit—an absolute game-changer if you love adhering to a tight carry-on packing strategy for longer island stays. Plus, the classic, ultra-popular milestone perk remains firmly in place: after every 70 paid nights on property, you are automatically awarded a complimentary 7-night stay at any resort of your choice.
Beyond the individual credits, the program is leaning heavily into building exclusive insider communities. Members will get private access to The Insiders Shop, an online storefront featuring limited-edition merchandise drops and handcrafted artisan collections. The brand is also launching dedicated Insider Experiences, creating specialty theme weeks on resort focused on niche passions like advanced scuba diving, culinary masterclasses and certified autism-inclusion family weeks.
Ultimately, the rollout of the Island Insiders Club proves that the best resort rewards are the ones that make you feel like an actual partner in the paradise you're visiting.
Related: Why Beaches Turks & Caicos’ New Village Is the Ultimate Family Getaway for Gen Xers, Grandparents and Kids
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